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CM-2017-1439 - 7/14/2017 L. TAPSCAN From: Peggy McCormick Phone: (512)637-9300 Email: peggymccormick©kokefm.com 6/12/2017 10:10 AM • , Flight Dates: 08/07/2017-08/25/2017 i Radio Market: AUSTIN .• Demo: P 18-64 . Survey: APR17/MAR17/FEB17/JAN17/DEC16/NOV16 Geography: Metro • • Daypart Spots Length Unit Rate Total Cost Average GRPs Frequency CPP Net Reach Rating Radiolt'�`1 41 - - $38.84 $5,010.00! Mil.'• g $138.02 167,5001 KOKE-FM .. 66 $34.55 $2,280.00 0.2% 15.3 2.5 $149.02 76,300 Flight A-3 wks(08/07,08/14,08/21) 66 $34.55 $2,280.00 0.2% 15.3 2.5 $149.02, 76,300 One Week Total - 22 $34.55 $760.00 0.2% 5.1 1.8 $149.02 35,600 M-F 7A-9A 7 30 • $70.00 $490.00 0.3% 2.1 2.2 $233.33 14,100 M-F 3P-7P 6 30 $45.00 $270.00 0.2% 1.2 1.4 $225.00 10,100 M•Su 6A-12M 9 30 $0.00 $0.00 0.2% 1.8 1.2 $0.00 15,400 K1)0(-FM 63 $43.33 $2,730.00 OA% 21.0 3.4 $130.00 89,300 Flight A-3 wks(08/07,08/14,08/21) - 63 $43.33 $2,730.00 0.4% 21.0 3.4 $130.00 89,300 One Week Total - 21 $43.33 $910.00 0.4% 7.0 2.2 $130.00 45,600; M-F 7A-9A - 7 30 $65.00 $455.00 0.4% 2.8 2.1 $162.50 19,500 M-F 4P-6P 7 30 $65.00 $455.00 0.4% 2.8 1.9 $162.50 22,200 M-Su 6A-12M 7 30 $0.00 $0.00 0.2% 1.4 1.2 $0.00 15,5001 • CM- 2c'/ 7-f$35 The first demo listed is the Primary Demo. This report was created in TAPSCAN using the following Radio Information:AUSTIN;APR17/MAR17/FEB17/JAN17/DEC16/NOV16;Metro;Multiple Dayparts Used;P 18-64;See Detailed Sourcing Page for Complete Details. ������ Copyright©2017 The Nielsen Company.All rights reserved. ��•1 Page 1 of 3 Schedule TAPSCAN From: Peggy McCormick Phone: (512)637-9300 Email: peggymccormick@kokefm.com 6/12/2017 10:10 AM Schedule Grand Totals:3 Weeks Stations * S.ots Unit Rate Total Cost Average Rating GRPs Fre.uency CPP Net Reach Radion; x ;I °'.�. $3884 _ . . $5,010.00 0.3%u;,r, 3: g1011 13802. _ ,van KOKE-FM 66 $34.55 $2,280.00 0.2% 15.3 2.5 $149.02 76,300 K1)OC-FM 63 $43.33 $2,730.00 0.4% 21.0 3.4 $130.00 89,300 • 9_12m-i .AufaiNvLizA) 1 > adJ17 Accepted by Station Date G' a -f-L-6 7 /7.17 Accepted by Client Date This station does not discriminate in the sale of advertising time and will accept no advertising which is placed with an intent to discriminate on the basis of race,gender or ethnicity.Advertiser hereby certifies that it is not buying broadcasting air time under this advertising sales contract for a discriminatory purpose,including but not limited to decisions not to place advertising on particular stations on the basis of race,gender,national origin or ancestry. The first demo listed is the Primary Demo. This report was created in TAPSCAN using the following Radio information:AUSTIN;APR17/MAR17/FEB17/JAN17/DEC16/NOV16;Metro;Multiple Dayparts Used;P 18-64;See Detailed Sourcing Page for Complete Details. ����11 s�l,,l Copyright©2017 The Nielsen Company.All rights reserved. Page 2 of 3 Schedule Detailed Sourcing Summary Radio Market:AUSTIN Survey:Average of Nielsen Radio April 2017,Nielsen Radio March 2017,Nielsen Radio February 2017,Nielsen Radio January 2017,Nielsen Radio December 2016,Nielsen Radio November 2016 Geography:Metro Daypart:Multiple Dayparts Used Demo/I ntab/Population: Population Intab Age/Gender Avg Daily Avg Weekly Avg Daily _ Avg Weekly Adults 18-64(Primary) 1,360,500 1,360,500 745 645 Stations:User Selected Additional Notices: • Estimates reported for dayparts which start and end between 12m and 5a are based on the 5a-5a broadcast day.Estimates for all other dayparts are based on the 12m-12m calendar day. Encoded stations qualify to be reported if they have received credit for five or more minutes of listening within a quarter hour from at least one PPM Panelist and an Average Weekly Cume Rating of at least.495 during the Monday-Sunday 6am-Midnight daypart for the survey period. PPM estimates are derived from the PPM technology and methodology and are subject to the qualifications and limitations stated in that Report.The TAPSCAN Web software product is accredited by the Media Rating Council and reports both accredited and non-accredited data.For a list of the accredited and non-accredited Nielsen radio markets and data available through TAPSCAN,click here: htto://www.arbitron.com/downloads/MRC Accredited Services Markets.Ddf The Reach and Frequency Model utilized by Nielsen is formulated on the bases of the Harris Model,a Linear Frequency reach-and-frequency model,and the Slide Rule audience(cume)growth model. Ascription Website: htto://ascriotion.nielsen.com Rating Reliability Estimator: httos://rre.nielsen.com A Nielsen Radio eBook Special Notices and Station Activities document has been generated for each survey.Please select the hyperlink to the survey that interests you. https//ebook.nielsen.com/secure/PP6/2017APR10135/pdfs/SoecialNotices.pdf httos://ebook.nielsen.com/securelPP6/2017MAR/0135/Ddfs/SpecialNotices.ad( https://ebook.nielsen.com/secure/PP6/2017FEB/0135/pdfs/SoecialNotices.odf https;//ebook,nielsen.com/secure/PP6/2017JAN/0135/pdfs/SpecialNotices.pdf https://ebook.nielsen.com/secure/PP6/2016DEC/0135/odfsfSeecialNotices.odf Dittos://ebook.nielsen.com/secure/PP6/2016NOV/0135/Ddfs/SpecialNotices.od( Report Copyright 2008 Nielsen.Software:Copyright 2008-2017 Nielsen.Nielsen Radio Data:Copyright 2016-2017 Nielsen.All rights reserved.For use pursuant to a license from The Nielsen Company.Subject to the limitations and qualifications disclosed In the data and reports. 1 TAPSCAN is a mark of TAPSCAN Inc.used under license.Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks,L.L.C. iZie is e�� Copyright 0 2017 The Nielsen Company.All rights reserved. Page 3 of 3 Detailed Sourdng Summary City of Round Rock ROUND ROCK e: 1 Agenda Item Summary Agenda Number: Title: Consider authorizing a Radio Advertising Agreememnt with Austin Radio Network to advertise the new Transit Service on KOKE-FM and KTXX-FM. Type: City Manager Item Governing Body: City Manager Approval Agenda Date: 7/14/2017 Dept Director: Gary Hudder Cost: $5,010.00 Indexes: General Fund Attachments: FINAL PROPOSAL FOR MASS PUBLIC TRANSIT Department: Transportation Department Text of Legislative File CM -2017-1439 Consider authorizing a Radio Advertising Agreememnt with Austin Radio Network to advertise the new Transit Service on KOKE-FM and KTXX-FM. The new transit service launches on August 21, 2017. In partnership with the Communications Department, a marketing plan has been established. A part of that plan is advertising on the radio. The Austin Radio Network requires a signed agreement for advertising with their stations. Cost: $5,010 Source of Funds: General fund Cityo! Round Rock Page i Printed on 7/11/2017