CM-2017-1448 - 7/28/2017LETTER OF AGREEMENT
The purpose of this agreement is to set forth the terms and conditions of the arrangement
between CITY OF ROUND ROCK and the ROUND ROCK BASEBALL CLUB LP dba ROUND ROCK
EXPRESS BASEBALL CLUB (hereinafter "CLUB").
In exchange for the below stated compensation, during the lifetime of this agreement the
Round Rock Express shall provide CITY OF ROUND ROCK the following considerations:
SIGNAGE
CITY OF ROUND ROCK shall receive one Interior Concourse Sign, measuring 6h x 8w.
PRINT
Inside Tracks program cover sticker for August program, as well as full page ad in July and
August issues of program.
IN -GAME PROMOTION
Call to the Bullpen: Everytime an Express relief pitcher comes in, messaging along the lines of
"(HORN SOUND) There's the Cap Metro bus delivering reliever to the pitcher's mound" or
similar. Cap Metro/City of RR graphic on videoboard as scorebug, and can cut to full screen with
the logo an "Coming to Round Rock August 211"
VIDEOBOARD
For all home games, CITY OF ROUND ROCK will receive a pre -game videoboard graphic informing
fans that Capital Metro is coming to Round Rock. City of Round Rock to provide art.
EMAIL INCLUSION
CITY OF ROUND ROCK will receive one (1) email inclusion in the E -Train, the Round Rock Express
email that reaches 88,000+ fans. Date to be determined but will fall in between June 2017 -
August 2017.
CONTEST
CITY OF ROUND ROCK will work with the Round Rock Express to give away a one-year Cap Metro
pass. Details to follow and will be worked out between Laura Fragoso with the Round Rock
Express and Kristin Brown with the City of Round Rock.
TERMS AND CONDITIONS
The term of this agreement will commence upon the proper execution of this signed Letter of
Agreement and shall conclude on December 31, 2017. The term will include the CLUB's 2017
baseball season. CITY OF ROUND ROCK will have first right of refusal on all inventory items
included in this agreement until the conclusion of this agreement.
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L A f l� i�—
TOTAL PRORATED VALUE: $17,900
TOTAL PARTNERSHIP COST: $10,000.00
PAYMENT TERMS:
Total CITY OF ROUND ROCK partnership is ten -thousand dollars ($10,000.00 U.S.) per year due
and payable as listed below:
July 15, 2017 - $5000.00
August 15, 2017 - $5000.00
Additional items or elements not outlined or described in this agreement will be reviewed and
approved by representative of CITY OF ROUND ROCK and the CLUB and shall come as an
addendum of this agreement or under the terms of a separate agreement.
Payments will be invoiced by the CLUB and shall be paid to:
ROUND ROCK EXPRESS BASEBALL CLUB
Attn: Accounts Receivable
3400 East Palm Valley Blvd.
Round Rock, Texas 78655
CITY OF ROUND ROCK agrees to pay any cost that the CLUB incurs because of failure of
payment, including attorney's fees.
If the CLUB fails to make available the services to be provided to CITY OF ROUND ROCK in this
agreement, CITY OF ROUND ROCK shall be entitled to a refund of advertising costs on a pro rata
basis. Such fraction shall be multiplied by the payment required to be made by CITY OF ROUND
ROCK herein and the sum resulting therefore shall be the sole remedy available to CITY OF
ROUND ROCK.
The CLUB reserves the right to refuse to provide any services which it shall determine to be
offensive, inappropriate, immoral, or for any reason.
It is mutually understood that no agreement or promise has been made in reference to this
agreement that is not stated herein or attached hereto and that there is no verbal
understanding of any kind that can in any way affect the terms of this contract. In consideration
of the acceptance of this advertising order, recognizing advance expenditures, and because of
the necessity of reserving space for the entirety of the baseball season, I hereby agree that no
part of this contract can be countermanded or cancelled.
with the authority to approve such matters, we, the below signed, agree to the terms and
conditions set forth in the preceding Letter of Agreement by and between aforementioned
parties.
FOR CITY OF ROUND ROCK:
Laurie ladley
CITY OF ROUND ROCK
City Manager
221 E Main 5t
Round Rock, TX 78664
512-218-5400
Ihadlev u,mundrocktexas.gov
FOR CLUB:
6.1.17_
Laura Fragoso
SVP, Marketing, Round Rock Express
3400 East Palm Valley Boulevard
Round Rock, Texas 78665
(512) 238-2210
lauraC@rrexaress.com
City of Round Rock
Ro At.O cic Agenda Item Summary
Agenda Number:
Title: Consider authorizing a Letter of Agreement concerning placement of
advertising for the new transit service at Dell Diamond.
Type: City Manager Item
Governing Body: City Manager Approval
Agenda Date: 7/28/2017
Dept Director: Gary Hudder
Cost: $10,000.00
Indexes: General Fund
Attachments: Round Rock Express - Agreement.pdf
Department: Transportation Department
Text of Legislative File CM -2017-7448
Consider authorizing a Letter of Agreement concerning placement of advertising for the
new transit service at Dell Diamond.
The new transit service launches on August 21, 2017. In partnership with the
Communications Department, a marketing plan has been established. A part of that
plan is advertising at the Round Rock Express games. Round Rock Express requires a
Letter of Agreement for the advertising.
Cost: $10,000
Source of Funds: General fund
Cltyo/Round Rock Page i Printed on 712712017