CM-2021-294 - 11/5/2021SPONSORSHIP AGREEMENT
ROUND ROCK MULTIPURPOSE COMPLEX
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This Sponsorship Agreement ("Agreement") is entered into as of ,_2021,
by and among GDC Marketing + Ideation, Don't Mess With Texas Campaign ("Sponsor"), a
corporation, and the City of Round Rock, Williamson County, State of Texas, a home -rule municipal
corporation, ("City"), for the purposes of contracting certain sponsorship rights as set forth herein
concerning the City of Round Rock's Facility known as the Round Rock Multipurpose Complex
("Multipurpose Complex").
WHEREAS, City owns, operates and leases Multipurpose Complex, located at 2001 N Kenney
Fort Blvd, Round Rock, Texas, for various sports and recreational events and activities; and
WHEREAS, GDC Marketing + Ideation desires to be a sponsor of the Multipurpose Complex
based upon the terms set forth below.
NOW THEREFORE, in consideration of the terms, conditions and covenants herein contained,
the parties agree as follows:
1. The term of this Agreement and the sponsorship rights granted hereunder shall commence
on July 1, 2021 and continue through June 30, 2022 ("Expiration Date") at which time the sponsorship
rights granted hereunder shall automatically terminate.
2. In consideration of the grant of specified sponsorship rights under this Agreement,
Sponsor shall pay the following sponsorship fee: the sum of Eleven Thousand Two Hundred Fifty and
No/100 Dollars ($11,250.00). Sponsor shall pay balance of such sponsorship fee, along with applicable
material production costs, to the City as outlined in the invoice. Invoice shall be paid in full no later than
December 31, 2021.
3. The Sponsor shall receive the following sponsorship benefits:
✓ Central Walkway Ad Sign (28" x 44")
Quantity: 3
✓ Banner Wraps on Walkway Trash Cans
Quantity: Up to 30
✓ Click -through Logo on Sponsor Page of RoundRockMPC.com
Quantity: I
✓ Sponsored Social Media Posts
Quantity: 3
✓ On -site Activation Events
Quantity: 2
4. The Sponsor shall be responsible for the following:
Providing artwork for production of all physical & digital assets
Providing signage for trash cans
Providing content for sponsored social media posts
Coordinating on -site activation events
Payment of annual sponsorship fee and sign replacement costs when needed due to
weather damage or as desired by sponsor
5. The City shall be responsible for the following:
Displaying ad signage along the central walkway of the Multipurpose Complex
Coordinating production and installation of Trash Can signage
Displaying click -through logo on Sponsor page of RoandRockMPC.com
Coordinating sponsored social media posts and on -site activation events
6. The parties may agree in writing, subject to the approval of the City's authorized agent, to
extend the Agreement prior to the expiration of the initial term or any subsequent extended term.
7. Each party shall indemnify and hold the other party harmless from and against all suits,
actions, legal proceedings, claims, demands, damages, costs, expenses, attorney's fees, and any and all
other costs or fees arising out of, or incident to, concerning or resulting from the fault of the other party.
Nothing herein shall be deemed to limit the rights of the parties (including, but not limited to the right to
seek contribution) against any third party who may be liable for an indemnified claim.
8. Sponsor, its agents, and employees shall use best efforts to comply with all applicable
federal and state laws, the Charter and Ordinances of the City of Round Rock, as amended, and with all
applicable rules and regulations promulgated by local, state and national boards, bureaus and agencies.
9. This Agreement shall be enforceable in Round Rock, Texas, and if legal action is
necessary by either party with respect to the enforcement of any or all of the terms or conditions herein,
exclusive venue for same shall lie in Williamson County, Texas. This Agreement shall be governed by
and construed in accordance with the laws and court decisions of the State of Texas.
10. If any party breaches any of the terms and conditions of this Agreement and fails to rectify
such default in accordance with a written notice from a non -defaulting party within ten (10) days after the
date of such notice (or a longer period if all parties agree to same in writing), a non -defaulting party may
terminate this Agreement at any time thereafter.
10.1 City may terminate this Agreement immediately if any of the following occur:
10.1.1 Sponsor is wound up or dissolved, becomes insolvent or enters into an
agreement with its creditors, or if a receiver, manager or liquidator is appointed in respect
of Sponsor;
10.1.2 Sponsor's business operations or the business or activities of any
associated company are contrary to any City of Round Rock policy;
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10.1.3 City determines that, for whatever reason, it should no longer use the
sponsored purposelproduct or be associated with Sponsor.
10.2 Sponsor may terminate this Agreement immediately if it determines that, for
whatever reason, it no longer wishes to continue sponsorship as set forth herein.
10.3 The rights and remedies herein conferred are cumulative and not exclusive of any
other rights or remedies, and shall be in addition to every other right, power and remedy that
Sponsor may have, whether specifically granted herein, or hereafter existing at law, in equity or
by statute, and any and all such rights and remedies may be exercised from time to time and as
often and in such order as Sponsor may deem expedient. No delay or omission in the exercise or
pursuance of any right, power, or remedy shall impair any such right, power, or remedy or be
construed to be a waiver thereof.
10.4 If this Agreement is terminated, Sponsor shall not be required to pay any unpaid
installments of the sponsorship fee (if payment is by installment).
10.5 The termination of this Agreement shall not prevent any party from taking action
to enforce a term or condition of this Agreement in respect of any breach occurring prior to such
ternunatron.
10.6 Upon the occurrence of default, the defaulting or breaching party agrees to pay all
damages, costs, and expense, including without limitation, reasonable attorneys' fees and legal
expenses, incurred by the non -defaulting or non -breaching party in recovering such damages,
costs, and expenses or in enforcing or exercising any remedies under this Agreement.
11. The rights of either party under this Agreement shall not be transferable or assignable
either in whole or in part.
[Signatures appear on next page]
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IN WITNESS WHEREOF, City and Sponsor have executed this Agreement on the dates
indicated.
City of Round Rock, Texas
Attest:
a . - , Cler
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GDC Marketing + Ideation
By: PrintedName: i V
Title: C k i e f/ ?:_ vatmA v lactC61
Date Signed:
City of Round Rock
ROUND ROCK
TEAS Agenda Item Summary
Agenda Number:
Title: Consider authorizing an Agreement with GDC Marketing + Ideation for
sponsorship rights located at the Round Rock Multipurpose Complex.
Type: City Manager Item
Governing Body: City Manager Approval
Agenda Date: 11/5/2021
Dept Director: Chad McKeznie - Director Sports Management
Cost:
Indexes:
Attachments: GDC Marketing + Ideation $11,250
Department: Sports Management & Tourism
Text of Legislative File CM-2021-294
The Sponsor shall receive three central walkway ad signs, banner wraps on trash cans, click -through Logo
on Sponsor page of RRMPC website, social media posts and two on -site activation events.
The City shall be responsible for displaying ad signage along the central walkway, coordinating production
and installation of trash can signage, displaying click -through logo on Sponsor page of RRMPC website and
coordinating social media post.
CO of Round Rock Page 1 of 1