CM-2024-273 - 11/1/2024SPONSORSHIP AGREEMENT
FOR
LIGHT UP THE LAKE
This Sponsorship Agreement ("Agreement") is entered into as of the ffday of 2024 by and
between STEELE GMC ROUND ROCK ("Sponsor"), and the CITY OF ROUND ROCK, a home -rule municipal
corporation, ("City"), for the purposes of granting sponsorship and advertising rights as set forth herein for the
City's 2024 "Light Up The Lake" ("Event") at Old Settlers Park in Round Rock, Texas ("Old Settlers Park")
WHEREAS, City owns Old Settlers Park, located at 3300 East Palm Valley Boulevard, Round Rock, Texas
78664, and utilizes the park for various sports and recreational events, activities, and City celebrations; and
WHEREAS, the Event will be held at Old Settlers Park on December 6, 2024, and December 7, 2024; and
WHEREAS, Sponsor desires to be a Title Sponsor of the Event based upon the terms set forth below and
as described in Exhibit "A" ("Title Sponsorship Packet"), attached hereto and incorporated herein by reference for
all purposes;
NOW THEREFORE, in consideration of the terms, conditions and covenants herein contained, the parties
agree as follows:
1. The term of this Agreement and the sponsorship rights granted hereunder shall commence upon
execution of this Agreement and shall end July 5, 2025 ("Expiration Date") at which time the sponsorship rights
granted hereunder shall automatically terminate.
2. In consideration of the grant of specified sponsorship rights under this Agreement, Sponsor shall
pay the following sponsorship fee: $23,000.00 ("Sponsorship Fee"). Sponsor shall pay such Sponsorship Fee to the
City upon execution of this Agreement.
3. The Sponsor shall receive all the sponsorship benefits for the Event set forth in the attached Exhibit
"A."
4. The Sponsor shall also receive all the sponsorship benefits for the City's 2025 July 4" Celebration
set forth on page four (4) of the Sponsorship Packet attached as Exhibit "A."
The Sponsor shall be responsible for payment of the Sponsorship Fee set forth herein.
6. The City shall be responsible for providing all displaying all business exposure items set forth in
the Sponsorship Packet attached as Exhibit "A."
7. Sponsor shall indemnify and hold the City harmless from and against all suits, actions, legal
proceedings, claims, demands, damages, costs, expenses, attorney's fees, and any and all other costs or fees arising
out of, or incident to, concerning or resulting from the actions of the Sponsor party. Nothing herein shall be deemed
to limit the rights of the parties (including, but not limited to the right to seek contribution) against any third party
who may be liable for an indemnified claim
4994-1436-14361ss2
8. Sponsor shall comply with all applicable federal and state laws, the Charter and Ordinances of the
City of Round Rock, as amended, and with all applicable rules and regulations promulgated by local, state and
national boards, bureaus and agencies.
9. This Agreement shall be enforceable in Round Rock, Texas, and if legal action is necessary by
either party with respect to the enforcement of any or all of the terns or conditions herein, exclusive venue for
same shall lie in Williamson County, Texas. This Agreement shall be governed by and construed in accordance
with the laws and court decisions of the State of Texas.
9. City may terminate this Agreement immediately if any of the following occur;
a) Sponsor becomes insolvent or enters into an agreement with its creditors, or if a receiver,
manager or liquidator is appointed in respect of Sponsor; or
b) Sponsor's business operations or the business or activities of any associated company are
contrary to any City of Round Rock policy;
10. The rights of either party under this Agreement shall not be transferable or assignable either in
whole or in part without the prior written consent of the other party.
[Signatures on the following page.]
below. IN WITNESS WHEREOF, City and Sponsor have executed this Agreement on the dates indicated
CITY OF ROUND ROCK, TEXAS
ATTEST
By: - . 'Ll
Ann Franklin, City Clerk
FOR CITY, APPROVED AS TO FORM:
By: _
tephanie .. Sandre, ity Attorney
gGE E R LDR K
Title: 19A
Exhibit "A"
Title Sponsor Packet for "Light Up The Lake"
THE. = K�
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TITLE SPONSORSHIP
ol�
PACKET
YEAP 2024
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roundrocktexas.gov/lightupthelake
ROUND ROCK PARKS AND RECREATION
LIGHT UP THr LAKE
EVENT DETAILS
Date: Friday, Dec. Gth, and Saturday, Dec. 7th, 2024
Location: Old Settlers Park (3300 Palm Valley Blvd.)
Estimated Attendance: 30,000+
BIG $ GLOWING holiday cheer is coming back to Round Rock for 2 amazing
nights in December! Join us for the annual Light Up the Lake, a 2-day holiday
festival around the lake and festival area at Old Settlers Park on Fri, December
6th, and Sat, December 7th.
The event will feature SPECTACULAR giant balloons hovering over Bright
Lake, amazing light show, LIVE music, holiday displays, holiday food and
refreshments, crafts, family activities, yule log and more!
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PAGE 2 ROUNDROCKTEXAS.GOV/LIGHTUPTHELAKE
ROUND ROCK PARKS AND RECREATION LIGHT UP THE LAKE
TITLE SPONSOR
$23,000 Investment
Includes Light Up the Lake and July 4th
Business Exposure for Title Sponsor:
• Sponsor logo placed on all 6,000 special event LED wristbands, which will be synced to
the light show, to be distributed to event attendees (3,000 per event night).
0 1,000 wristbands will be given to sponsor to hand out at event in order to to drive
traffic to the sponsor. 5,000 wristbands will go to the event to be handed out.
• QR code linked to sponsor website featured on all 5,000 special events LED wristbands to
drive event traffic to sponsor website.
• `Presented By' logo placement and distinction on 20ft LED light up present located on
the lake. Logo will be featured exclusively on the present for 8-10 minute blocks in
between 5-7 minute light shows for the duration of both event nights.
• Option for company representative to join the Mayor and City Council on the main stage,
and make a statement, prior to the event kick off.
• Welcome video of sponsor company played on the two jumbo LED event screens, located
on either side of the main stage, prior to the event kick off.
• `Presented By' sponsor logo placement and distinction on all 3 stage banners: 2 side
banners (8ft wide x 22ft bin tall) and 1 top banner (48ft wide x lft 8.5in tall).
• Sponsor logo featured on both jumbo LED event screens, located on either side of the
main stage, on rotation prior to main stage entertainment starting. During this time, the
sponsor logo will be featured exclusively on the event screens for 30 seconds a total of
eight times throughout both nights of the event.
• Sponsor logo prominently displayed at the bottom of the two jumbo LED event screens,
which will broadcast a live feed of the main stage entertainment throughout the event.
• Option of placing product(s)/static displays throughout the event site. All product placed
at the event site will be surrounded by crowd control barriers. Any product placed at the
event will not be monitored by Parks and Recreation team members.
• 15+ second promotional video to be posted on Round Rock Parks and Recreation social
channels as part of event promotion. 60 days out of event, the video will drop once every
other week; for a total of three social posts. 30 days out of event, the video will drop once
a week leading up to the first day of the event; for a total of five social posts. In total, the
promotional video will be posted 8 times over a 60 day period leading up to the event.
• Option for sponsor logo to be featured on 24in x lain signs located within the crowd
control barrier surrounding all product placements/static displays. '
• Four emcee shoutouts (two per night) from the main stage during both event nights.
• "Presented By" sponsor logo placement and distinction on event flyer.
• "Presented By" sponsor logo placement and distinction on event VIP passes.
• "Presented By" sponsor logo placemenf'and distinction on event map.
• "Presented By" sponsor logo placementland distinction on one event email blast.
• Sponsor tagged in all social media captions pertaining to the event.
• Sponsor logo featured, and linked to sponsor website, on the Light Up the Lake event
webpage on the Round Rock Parks andRecreation website.
• Option of setting up a 10x10 promotional area at the event. The 10xl0 promotional area
will not be set up or manned by Parks and Recreation team members.
PAGE 3 ROUNDROCK7EXAS.GOV/LIGHTUPTHELAKE
ROUND ROCK PARKS AND RECRFATtON LIGHT UP THE LAKE
DULY 4TH SPONSORSHIP
Date: Friday, July 4th, 2025
Location: Downtown Round Rock and Old Settlers Park
(3300 Palm Valley Blvd.)
Estimated Attendance: 40,000+
Business Exposure:
• Choice of sponsored parade inflatable from curated list of available helium and/or cold air
inflatables.
• Sponsor logo featured on "Presented By" banner walked in front of sponsor parade
balloon of choice in the parade.
• Reserved 10x10 VIP tent seating in the VIP area at the main stage of parade.
• Sponsor logo featured on event jumbo LED screens on rotation prior to parade starting
and at Frontier Days Festival prior to main stage entertainment starting.
• Sponsor logo featured on event flyer.
• Sponsor logo featured in one event email blast.
• Sponsor tagged in all social media captions pertaining to the event.
• Two emcee shoutouts throughout the parade from the main stage area.
• Two emcee shoutouts from the main stage at the Frontier Days Festival.
• Sponsor logo featured, and linked to sponsor website, on the July 4th event webpage on
the Round Rock Parks and Recreation website.
■ Reserved space at the parade main stage area to set up a 10x10 promotional area.
Promotional booth will not be set up or manned by Parks and Recreation team members.
Sponsor is responsible for providing all booth materials and manning the booth.
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ROUND ROCK PARKS AND RECREATION
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EVENT SCREENS
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MAX 12' �ide. by 7' tall Mobile
LED Tirai r. The Trailer LED
Screen /'Mini Jumbotron can
be comfor,.tal3ly viewed from
up to 200 feet away and from
-a 1600 angle.
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MAX 23' wide by 13' tail'l LED
screen. The high resolution
screen can be comfortably
viewed from up to 500 feet
away and from a 160c' angle.
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PACE 4 ROUNDROCKTEXAS.GOV/LIGHTUPTHELAKE
ROUND ROCK PARKS AND RECREATION
LIGHT UP THE LAKE
2023 SOCIAL MEDIA DATA
Number of Posts: 27
Impressions: 564,998
Reach: 465,365
Engagement: 27,373
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