R-95-10-12-13A - 10/12/1995WHEREAS, the City of Round Rock collects a seven (7) percent
tax on hotel /motel rooms, and
WHEREAS, the tax money is to be spent for promoting tourism
and the arts, and
WHEREAS, a proposed 1995 -1996 budget for hotel /motel tax
funds is attached which provides for expenditure of the funds in a
manner in compliance with Section 1.1809 of the City Code (1995
Edition), Now Therefore
BE IT RESOLVED BY THE COUNCIL OF THE CITY OF ROUND ROCK,
TEXAS,
That the attached 1995 -1996 Hotel /Motel Tax Budget is hereby
approved and the disbursements shown thereon are hereby authorized.
RESOLVED this 12th day of October, 1995.
ATTEST:
AP
4,1„
JO4 E LAND, City Secretary
x \RESOLUTI \RS51O12A- WPD /k9
RESOLUTION NO. R- 95- 10- 12 -13A
HARLES CULPEPPER, Mayor
City of Round Rock, Texas
CITY OF ROUND ROCK
MEMORANDUM
DATE: October 9, 1995
TO: Mayor and Council
FROM: Joanne Land
SUBJECT: Hotel/Motel Survey
At the request of Councilman Stluka I called five (5) other cities to see how they handled
their hotel/motel funds. I used five of the same cities contacted when we conducted the
salary survey. I learned one thing for sure and that is no two cities handle the funds in the
same way.
DUNCANVILLE•
Duncanville has a population of around 35,000. This past year they changed their
procedure for disbursing hotel/motel funds. Upto this past year the City had given all
funds to the convention and visitors committee at the Chamber of Commerce. This past
year all funds were kept at the City. The City created its own convention and visitors
bureau (CVB) and hired one person to man that office. All allocations are recommended
for disbursement by that individual through the City Manager's Office during the budget
process. If the Chamber wants any funds for a special event, they have to go as an
individual and ask for the funds. The City splits the 7% hotel/motel tax collected in the
following manner: 1) the CVB gets 5% of the 7 %; 2) the 2 arts groups split 1% of the 7 %;
and 3) the historical society gets 1% of the 7 %.
EULESS:
Euless has a population of around 38,000. Half of their hoteUmotel funds go to
the Hurst, Euless, Bedford Economic Development fund (H.E.B.). The Chambers of
Commerce of the three cities, school representatives and representatives from each city
make up the H.E.B. The H.E.B. uses the funds to bring in sports tournaments and events.
The other half of Euless' money is spent on special projects such as the Arbor Days
Festival as well as to help fund the northeast counties art district.
Mayor and Council
Hotel/Motel Memo
October 9, 1995
Page 2
NORTH RICHLAND HILLS:
North Richland Hills has a population of about 48,000. Most of the hotel /motel
money in North Richland Hills goes to their "Industrial Tourism" effort. The three people
in the City who handle this effort are funded with hotel/motel moneys. The only money
the City gives directly to the Chamber of Commerce is for dues. All recommendations for
hotel/motel fund expenditures comes directly through the City Manager's Office at budget
time. Some items funded are the July 4th fireworks display, advertising for special events
and billboards advertising their city. No civic groups receive money other than help with
advertising which the "Industrial Tourism" personnel handle.
GEORGETOWN:
Georgetown's hotel/motel revenue funds 100% of their convention and visitors
bureau. The bureau is a department within the City. They have two full -time employees
and two 1/2 time employees. None of their funding goes to a single event. They have
learned that special events fill the hotels only two or three times a year so they focus on
bringing tourist in on a regular basis. They have some guidelines and an outline that we
should be receiving within a few days. The City does not give any money to the Chamber.
Evidently, several years ago the funds were going to the Chamber for disbursement. The
City requested an audit and were not satisfied with the results and formed their own
convention and visitors bureau.
SAN MARCOS:
San Marcos sends 5/7 of all hotel/motel funds to the Chamber of Commerce. The
Chamber does submit a budget to the Council. The funds sent to the Chamber are not
necessarily allocated for any special events but can be if the Chamber so desires. The
remaining 2/7 of the funds are spent "however the Council sees fit." Some City funds are
usually spent on the annual Chili Cookoff.
City of Round Rock
Hotel -Motel Tax Fund #71
1995 -1996 Budget
Tourism Committee Recommendation
9S -95 . .,
93 -94 44 -95 PItOPOSE7)
ACCOTINT NO DESCRIPTION OE ITEM ACTUAL BUDGET ! BUDGET
Beginning Fund Balance
REVENUES:
71-00- 0004123 Hotel -Motel Occupancy Tax
71- 00- 0004610 Interest Income
71 -00- 000 -4628 Contributions
Total Revenues
76,723
66,361
28,861
170,400 175,000 210,000
3,011 3,500 3,500
12,134 0 0
185,545 178,500 213,500
EXPENDITURES:
71- 23- 139- 5000's Outlaw Trail 100 11,955 12,000 12,000
71- 23- 140- 5000's Sportsfest 5,000 10,000 10,000
71 -23- 167 -5651 Sunrise Kiwanis Club Basketball 6,913 7,000 7,000
71 -23- 167 -5659 Sertoma Gun Shows (2) 0 0 0
71 -23- 167 -5661 Am Legion State Baseball Tourney 6,000 0 0
71 -23- 167 -5662 Soccer Tournament (10) 0 0 0
71 -23- 167 -5663 Arts & Crafts Expo 0 3,000 0
71 -23- 167 -5664 Sertoma Girls Softball 2,500 2,500 0
71 -23- 167 -5665 Music Festival 7,500 7,500 7,500
71 -23 -167 -5666 El Amistad 3,000 0 0
71 -23- 167 -5668 RR Police Officers Assn -BBQ Cook -Off 2,500 2,500 2,500
71 -23- 167 -5669 Rock Hardball Classic 3,000 3,000 2,500
71 -23 -167 -5670 Fast Draw Contest 5,000 5,000 3,000
71 -23- 167 -5672 District 30 Little League 0 0 0
71 -23- 167 -5673 Frontier Days Advertising 10,000 10,000 5,000
71 -23- 167 -5674 Texas Old Time Fiddlers 5,000 5,000 5,000
71 -23- 167 -5675 Regional Gymnastics Meet 1,000 0 0
71 -23- 167 -5676 Morning Kiwanis Cowboy Jubilee 25,000 25,000 25,000
71 -23 -167 -5677 Old Settlers Reunion 1,800 1,800 0
New Chocolate Affair 0 0 6,000
New Old Time Texas Dance 0 0 1,000
New Media Music Festival 0 0 2,500
Total Tourism Events 96,168 94,300 89,000
ARTS SUPPORT
71 -23- 179 -5654 Choir 4,000 4,000 4,400
71 -23- 179 -5656 Sam Bass Theatre 4,000 4,000 4,000
71 -23 -179 -5667 Community Band 3,500 3,500 3,500
New Ballet Folklorico 0 0 3,000
Total Cultural Events 11,500 11,500 14,900
71 -23- 203 -5640
71 -23- 203 -5639
71 -23- 203 -5639
TOURISM SUPPORT
OSP @ PV Festival Impvts
Chamber of Commerce
Winter Tourism
Total Tourism Support
MUSEUM SUPPORT
New Palm House Museum
Total Museum Support
Tourism Committee Recommendation
City of Round Rock
Hotel -Motel Tax Fund #71
1995 -1996 Budget
95 -96
94-95 PROPOSED
OUN NO DESCRIPTION OF ITEM ACTUAL BUDGET' B UDGE T
8,470
55,000
0
63,470
0
0
58,200
0
58,200 98,200
0
40,000
58,200
2,000
0 0 2,000
CONVENTION /CIVIC CENTER
71 -23- 194 -5315 Operations and Maintenance 6,231 0
Total Community Center 6,231 0 0
71 -23- 194 -6205 Consulting -R. Gill 0 0
71 -23- 194 -6621 Feasibility Study 7,950 0
71 -23- 194 -6225 Aspencrest 4,909 0
Total Center Funding 12,859 0 0
HISTORIC PRESERVATION/RESTORATION
71- 23- 264 -6222 Historic Cemetery Fence 0 38,000 0
71 -23- 113 -6408 Unallocated Contingency for
Mid -Year Events
N/A
Total Preservation/Restoration 0 38,000 0
Total Expenditures
RESERVES:
Advertising Reserves
Total Reserves
Ending Unallocated Fund Balance
5,679 14,000 16,500
195,907 216,000 220,600
0
0
46,361
0
0
u 8,861 :
0
,761
Round Rock Chamber of Commerce
Tourism & Convention Budget
1995 -1996
INCOME
City of Round Rock $58,200.00
Interest $380.00
Carry Foroard Reserves $7,000.00
Total Income $65,580.00
EXPENSES
Ads /Promos & Sales
Advertising $1.900.00
Promos & Convention Reg. Supplies $7,200.00
Trade Shoo /Conventions $2,87060
Publications /Brochures $1,8511.00
Dues & Subscriptions $840.00
Sponsorships $400.10
Ad Response $3,000:00
Special Project
Brushy Creek Statues $5,000.00
Administrative
Salary $31,940.00
Travel $600.011
Office Operations $4,300.00
011'ice Supplies $t,080.00
Insurance $2,500.00
Phone $1,500.00
Total Expenses $65,580.00
Net Income (loss) $0.00.
Advertising, Promotions, Sales, & Projects
Advertising $ (900.
Newspaper /Magazine $1,250.
Regional Advertising 650,
Promos & Convention Reg. Supplies $7,200.
Round Rock Plastic Pins $2.000.
Cloisonnc Pins 850.
Coffee Mugs 748,
White Kraft Bags 1,02(1.
Round Rock Candy 500.
Convention Bags 1,600.
Foil Labels 282.
Candy Bags 200,
Trade Shows /Conventions
McAllen Winter Texas Shory 600
Houston Travel & Leisure Show 1,180.
Killeen Military Show 225.
Texas Association of Convention
and Visitors Bureau Conference 865.
$2.870.
Publications /Brochures $1.850.
Great Round Rock Shootout 1,(10(1.
Visitor Guide 700•
Christmas Brochure 150.
Dues /Subscriptions $ 840.
Texas Assoc. of Conn. & Visitors Bureau 150.
Texas Hotel/Motel Association 220.
Texas Festivals Association 75.
Texas Travel Industry Association 200.
Central Texas Bluebonnet Travel Council 50.
Texas Highways Subscription 15.
Central Texas Museum Association 5 .
Texas Association of Museums 50.
International Festival Association 75.
Sponsorships $ 400
Parks & Recreation - 2 r; 200.
Ad Response $3.600,
Postage $2,400.
Stationary 1,200.
Projects $5,000.
Brushy Creek Statues - cost associated with the research
and development of a master plan, advertising, and honorarium
to the artist for the table top sculpture of the project.
Total Advertising, Promotions, Conventions, & Sales $23,660,
Administrative
Salary
Support Personnel
Volunteer Support
Payroll Taxes
Employee Taxes
$22.537.
$ 3,120,
$ 2,663.
$ 3,620,
$31,940.
Travel $ 600,
550. r1 12 months
Office Operations $ 4,300.
Utilities $ 1,824.
Custodial $ 876.
Building Maintenance $ 1.000.
Office Equipment $ 600.
Office Supplies $ 1,080.
Insurance $ 1501).
Phone $ 1,500.
Total Administrative $41,920.
DATE: October 10, 1995
SUBJECT: City Council Meeting - October 12, 1995
ITEM: 13.A. Consider a resolution approving the 1995 -1996
Hotel /Motel budget. (Tabled 9/28/95)
STAFF RESOURCE PERSON: Joanne Land
STAFF RECOMMENDATION:
Attached is the proposed hotel /motel budget as presented at the last
meeting.
Please see the enclosed memo concerning how other cities handle their
hotel /motel funds.
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