R-97-09-25-13A - 9/25/1997WHEREAS, the City of Round Rock collects a seven (7) percent
tax on hotel /motel rooms, and
WHEREAS, the tax money is to be spent for promoting tourism
and the arts, and
WHEREAS, a proposed 1997 -1998 budget for hotel /motel tax
funds is attached which provides for expenditure of the funds in a
manner in compliance with Section 1.1809 of the City Code (1995
Edition), Now Therefore
BE IT RESOLVED BY THE COUNCIL OF THE CITY OF ROUND ROCK,
TEXAS,
That the attached 1997 -1998 Hotel /Motel Tax Budget is hereby
approved and the disbursements shown thereon are hereby authorized.
RESOLVED this 25th day of September, 1997.
ATTEST:
K:\ HPDOCS \RRSOLUTI \RS7D925A.WPD /scg
RESOLUTION NO. R- 97- 09- 25 -13A
CHARLES P PPER, Mayor
City of Round Rock, Texas
SUMMARY
HOTEL/MOTEL
EVENT FUNDING REQUESTS
ARTS FUNDING REQUESTS
TOURISM COMMITTEE FUNDING REQUESTS
AND
TOURISM COMMITTEE RECOMMENDATIONS
1997 -1998
• Sunrise Kiwanis Club Basketball - This 16 team basketball tournament takes place
each year between Christmas and New Years and is sponsored by the Sunrise Kiwanis
Club. It is a youth services activity. Requested amount $7,000. Recommended
amount $7,000.
• Musical Festival (Bluegrass) - This event has been in existence since 1988 but under
different management the past three years. They have received various amounts of
hotel/motel funding over the years. The Old Settlers' Bluegrass Festival Inc. held the
event this past spring and show a deficit of $68,288 of which $1,700 is still owed to
the City for the use of Old Settlers Park at Palm Valley. Because the Tourism
Committee feels the event is a good event but, unfortunately, the management does
not meet the standards of the other events, the Committee wants to administer the
funds given the group. The Tourism Committee recommends that the entire $20,000
go solely for advertising. In order to assure that this occurs and that the bills are paid,
the Committee would like the Council to allocate the funds directly to the Chamber
who will in turn pay the advertising bills for the group. Requested amount $20,000.
Recommended amount $20,000.
• El Amistad - This request for money will be used to promote the Fiesta Amistad 1998
through radio advertising, printed materials, and banners displayed at businesses
throughout Round Rock. Requested amount $5,000. Recommended amount
$5,000.
• Rock Hardball Classic - This is a five team high school boys baseball tournament.
Four of the teams will be from out of town. Requested amount $2,500.
Recommended amount $2,500.
• Fast Draw Contest - This contest will take place during the Frontier Days Celebration
and is conducted by the Texas State Fast Draw Association. Requested amount
$3,600. Recommended amount $3,600.
• Morning Kiwanis Cowboy Jubilee and Western Swing Festival - This event is
going on its 4th year. The weekend theme of cowboys and their music and poetry is
projected to draw 9,000 people. Requested amount $25,000. Recommended
amount $25,000.
• Old Settlers Reunion - These funds are requested to hire the main act for the opening
night of the Old Settlers Reunion. Requested amount $2,500. Recommended
amount $2,500.
• Texas Baptist Children's Home Children at Heart Golf Marathon - This is the 6
year for this event. This request is for special media coverage and other advertising
for the TBCH annual fund raiser. Requested amount $5,000. Recommended
amount $5,000.
• Daffodil Days - The requested money will help better advertise the 3` annual Daffodil
Days. This is a first time request. Requested amount $2,000. Recommended
amount $2,000.
• Round Rock Historic Homes Tour - This will be the 2 "d year for this event that will
give visitors to Round Rock a historical picture of our early homes. A brochure will
be produced and tickets will be sold. Dillo trolleys from Capital Metro will provide
the transportation from home to home. Requested amount $10,000. Recommended
amount $7,000.
• Accordion Kings - This is the 2" year for this event which will be dedicated to the
preservation and presentation of the distinctive accordion music from Czech and
German polka, Mexican American conjunto, Creole zydeco and Cajun music.
Requested amount $9,500. Recommended amount $9,500.
• Round Rock Pan Am Golf Association - This is a first time request for this group.
They will host a golf tournament at Forest Creek Golf Course with projected
attendance of about 800 people. The group will also host a convention along with the
tournament. Requested amount $13,950. Recommended amount $13,950.
• A Chocolate Affair - This has been a very successful event for the downtown
merchants. Participants purchase an empty candy box for $5.00 and then visit the
participating merchants who will each provide candy for the box. Proceeds from the
sale of boxes will be donated to charity. Requested amount $6,000. Recommended
amount $6,000.
• Arts Support - There are four groups under this category: Round Rock Community
Choir, Sam Bass Theater, Brushy Creek Band and Ballet Folklorico. They have all
received money in the past and the money goes to support the efforts of the groups.
Requested and Recommended amounts Choir $8,650; Sam Bass Theater $6,575;
Band $4,000; and Ballet Folklorico $6,600.
• Museum Support - This request is to help defray costs associated with the upkeep of
the Palm House Museum. Requested amount $2,273. Recommended amount
$2,273.
• Tourism Budget - In order to promote and encourage tourist, convention and
meeting participants, and other visitors to shop, tour historical sites, use parks and
recreation facilities, attend special events, conduct business and stay overnight in
Round Rock, the Chamber requests hotel/motel tax revenue funds. Requested amount
$75,178. Recommended amount $75,178.
• Event Advertising - In order to better promote all Chamber and city sponsored
events, the Committee recommends that additional funds be designated for tourism
advertising, thereby strengthening the overall message Round Rock communicates to
potential visitors. Requested amount $25, 575. Recommended amount $25,575.
95 -96 96 -97 97 -98
Actual Revised Proposed
ACCOUNT NO DESCRIPTION OF ITEM Budget #2 Budget
Beginning Unreserved Fund Balance 10/1/97
REVENUES:
71 -00- 000 -4123 Hotel -Motel Occupancy Tax $ 235,565 300,000 364,000
71 -00- 000 -4610 Interest Income 7,952 6,000 12,000
71 -00- 000 -4626 Round Rock Historical Homes Tour Tickets 0 1,750 0
71 -00- 000 -4628 Contributions 17,814 0 10,000
Total Revenues
City of Round Rock
Hotel -Motel Tax Fund #71
1997 -1998 Proposed Budget
$42,000
261,331 307,750 386,000
EXPENDITURES:
Tourism Events
1 -23- 139- 5000's Outlaw Trail 100 12,808 12,000 13,000
1 -23- 140- 5000's Sportsfest 5,680 10,000 12,000
71- 23- 167 -5651 Sunrise Kiwanis Club Basketball 7,000 7,000 7,000
71 -23 -167 -5663 Arts & Crafts Expo (Humane Society) 0 2,400 0
71 -23 -167 -5664 Sertoma Girls Softball 3,000 10,000 0
71 -23- 167 -5665 Music Festival (Bluegrass) 0 2,500 20,000
71 -23- 167 -5666 El Amistad 5,000 5,000 5,000
71 -23- 167 -5668 RR Police Officers Assn -BBQ Cook -Off 2,500 0 0
71 -23- 167 -5669 Rock Hardball Classic 2,500 2,500 2,500
71 -23- 167 -5670 Fast Draw Contest 3,000 3,000 3,600
71 -23 -167 -5673 Frontier Days Advertising 5,000 0 0
71 -23 -167 -5674 Texas Old Time Fiddlers 5,000 . 5,000 0
71 -23- 167 -5676 Morning Kiwanis Cowboy Jubilee 25,000 25,000 25,000
71 -23- 167 -5677 Old Settlers Reunion 0 2,500 2,500
71 -23- 167 -5678 Chocolate Affair 12,000 0 6,000
71 -23- 167 -5679 Old Time Texas Dance 1,000 0 0
71 -23- 167 -5683 TBCH Children at Heart 5,000 5,000 5,000
71 -23- 167 -5688 Daffodil Days 0 1,500 2,000
71 -14- 264 -5685 Round Rock Historic Homes Tour 0 3,850 7,000
71 -23- 167 -5686 Accordion Kings 0 9,000 9,500
71 -23- 167 -5687 Festejo Folklorico 0 2,500 0
71 -23- 167 -5689 Aussie Texans Connection 0 5,000 0
71 -23- 167 -5690 Celtic Music Festival 0 10,000 0
New RR Pan Am Golf Association 0 0 13,950
Total Tourism Events 94,489 123,750 134,050
Arts Support
71 -23- 179 -5654 Choir 4,400 7,250 8,650
71 -23- 179 -5656 Sam Bass Theater 4,000 4,000 6,575
71 -23- 179 -5667 Community Band 3,500 4,000 4,000
71 -23- 179 -5681 Ballet Folklorico 3,000 5,000 6,600
Total Arts Support 14,900 20,250 25,825
Tourism Support
71 -23- 203 -5640 OSP @ PV Festival Impvts
71 -23- 203 -5639 Chamber of Commerce
71 -23- 203 -6112 Lighted Outdoor Sign
71- 23- 203 -6110 Longhorn Statues Project
New Event Advertising
Total Tourism Support
Museum Support
71 -23- 314 -5682 Palm House Museum
Total Museum Support
Unallocated Contingency for
71 -23- 113 -6408 Mid -Year Events
Total Contingency
City of Round Rock
Hotel -Motel Tax Fund #71
1997 -1998 Proposed Budget
95 - 96 96 - 97 97 - 98
Actual Revised Proposed
ACCOUNT NO DESCRIPTION OF ITEM Budget #2 Budget
0 0
58,200 75,178 75,178
0 55,000
. 0 15,000
0 0 25,575
58,200 145,178 100,753
2,000 2,000 2,273
2,000 2,000 2,273
1,268 10,000 20,000
1,268 10,000 20,000
Total Expenditures 170,856 301,178 282,901
Operating Reserves* (100,000)
Estimated Unreserved Fund Balance 9/30/98 $45,099
*Operating Reserves are established in accordance with operating reserve policies.
City of Round Rock
Hotel -Motel Tax Fund #71
Fund Balance Analysis
Estimated Fund Balance 10/1/97
Less Reserves (* 1)
Operating Reserves
Reserve for Future Use
Estimated Revenue (FY 1997 -1998)
Total Funds Available
Requested Expenditures (FY 1997 -1998)
Estimated Unreserved Fund Balance 9/30/98
*1 - Reserves are established in accordance with operating reserve policies.
$ 342,000
(100,000)
(300,000) (400,000)
386,000
328,000
(282,901)
$ 45,099
EVENT NAME
REQUESTED
RECOMMENDED
PROJECTED
PROJECTED PROJECTED
AD
PROFIT
AMOUNT
AMOUNT
ATTANDANCE
ROOM NITES REVENUE'
BUDGET
(LOSS)
Events set for further discussion,9N
Cowboy Jubilee & Westem Swing Festival
$ 25,000.00
$ 25,000.00
9,000
230
$ 52,000.00
$ 13,500.00
$ 7,500.00
Fiesta Amsted
$ 5,000.00
$ 5,000.00
18,000
240
$ 63,000.00
$ 500.00
$ 32,100.00
Holiday Classic Basketball Tournament
$ 7,000.00
$ 7,000.00
8,000
180
$ 11,850.00
$ 2,300.00
$ (300.00)
Old Settler's Reunion
$ 2,500.00
$ 2,500.00
Old Settlers' Bluegrass Festival
$ 20,000.00
$ 20,000.00
10,000
842
$ 281,000.00
$ 30,500.00
$ 32,634.00
Round Rock Pan - Am Golf Assn.
$ 28,889.00
$ 13,950.00
800
48
$ 4,200.00
$ 2,724.00
$ 4,200.00
Round Rock Homes Tour
$ 10,000.00
$ 7,000.00
500
2
$ 18,500.00
$ 7,935.00
$ 3,665.00
Sub -total events to beapproved "r F $ , ' 98389.00
$ 80,450.00
'
Events approved for funding ` g;, --• . r , -
Accordian Kings Day Camp & Festival
$ 9,500.00
$ 9,500.00
1000
50
$ 12,300.00
$ 3,000.00
$ -
Children at Heart Golf Marathon
$ 5,000.00
$ 5,000.00
240
80
$ 175,000.00
$ 2,800.00
$ 169,140.00
Chocolate Affair
$ 6,000.00
$ 6,000.00
3500
25
$ 3,750.00
$ 4,100.00
$ -
Daffodil Days
$ 2,000.00
$ 2,000.00
6000
81
$ 5,800.00
$ 300.00
$ 13,496.00
Fast Draw Competition
$ 3,600 00
$ 3,600.00
40
60
$ -
$ -
$ -
Round Rock Hardball Classic
$ 2,500.00
$ 2,500.00
425
120
$ 2,500.00
$ -
$ 1,450.00
Approved event Support '- ` . ' $ '' 28,600.00 e$ .. "`. 28 `.
Total events support '• � _ $ - . - 124,489.00 i.$' _ - 109,050.00 -
Arts Supports'..., . »... ..- ......
Round Rock Community Choir
$ 8,650.00
$ 8,650.00
2800
72
$ 21,100.00
$ 4,650.00
$ -
Sam Bass Community Theatre
$ 2,575.00
$ 2,575.00
2461
$ 24,600.00
$ 5,252.00
$ 210.00
Ballet Folklorico
$ 6,600.00
$ 6,600.00
Total Arts support:_., ,,;,, a«.........
$ ,. 17,825.00
.$',. „ 17,825.00
- ,�:wr,...,,... .
Museum'Support „�„„, ;- ,,,,.®,
Palm House Museum
$ 2,273.00
$ 2,273.00
r .um 7 ........
Total Museum sup.'ort ' - ' : 2 27100
A$ `� 2 273.00
Events approved mid -year 97 . -; , '.,;
Celtic Music Festival $ 10,000.00
$ 10,000.00
Aussie Texas Connection $ 5,000.00
Total mid -year events 97`fl ' .V:::: _15,000.00_
$ 5,000.00
$_ .', 15,000.00
1997 - 98 EVENT FUNDING REQUEST
Page 1
4190/ 1° - —)11141))
WW€tf 1 N /iLJ) WEST" lJ tftf€TS filmic 2f CENrt1RY
Texas State Travel Guide
Abilene Reporter News
Austin American Statesman
Bryan College Station Eagle
Dallas Morning News
Fort Worth Star Telegram
Houston Chronide
Kerrville Times
Killeen Herald
1997 —1998 Tourism Advertising
Recommendations
Overview
As the number of hotels/motels in Round Rock increases, the amount of fund available to promote events will continue to
grow. Rather than proportionally increasing the amount available for event underwriting, we recommend the allocation of
bed tax revenues for event funding be determined by a fixed amount. By doing so, the additional funds available could be
earmarked for tourism advertising, a more effective utilization of increased funds, designed to promote tourism - related
activities as a whole, thereby strengthening the overall message Round Rock communicates to potential visitors.
Observations
Recommendations
Longview News Journal
Lufkin News
Midland Reporter Telegram
Nacogdoches Sentinel
Oklahoma City Oklahoman
San Angelo Standard Times
San Antonio Express News
Tyler Courier Times
Waco Tribune - Herald
• The bed tax revenues are increasing event funds available at a faster rate than worthy events
are being created, which means more money is available to support less efficient promotions.
• Infinite funding opportunities decrease the incentives for events to "manage for profit."
• Round Rock Tourism advertising should not rely solely on individual events for promotion (many
events are managed by volunteers, many with no professional marketing expertise).
• Tourism advertising will support all special events and tourism activities in Round Rock.
• Round Rock Tourism should have a consistent and clear message that is communicated to
its potential visitors that transcends the individual event and supports its overall image.
It does not take a multi - million dollar budget to make a impact on tourism revenues. The recommendations below outline
basic tourism - related publications that Round Rock, Texas, should be using to promote spedal events and tourism, which
will encourage overnight stays in the hotels/motels of Round Rock.
Published annually by the Texas Department of Transportation, Travel and Information Division
Designed to encourage recreational travel to and within the state by listing Texas cities with attractions.
Distribution Base: 1,500,000
Promoted via a toll -free number advertised nationally through broadcast and print media. Visitors can
also find the guide at the 12 Travel Information Centers located at entry points throughout Texas.
Recommendation: One - quarter page *, full color $ 9,800.
See Texas First
Published by PrePrint Publishing Company in conjunction with the Texas Travel Industry Association as a
newspaper insert to targeted demographic households in the following newspapers:
Tourism Recommendation
page 2
Insertion will be April 5, 1998, and reaches approximately 1,278,000 households.
Reader Service card will allow customized response and excellent tracking for evaluation
Recommendation: One - quarter page advertorial, with photo and brochure listing $ 6,600.
Texas Travel Industry Association File Folder Program
Distributed to 6,000 travel agents, travel writers, tour operators and AAA office nationally. Features
brochure with reader service card for information request.
Cost for participation $ 325.
Texas Monthly
Twice annually spring and fall, Texas Monthly publishes travel planners that promote Texas tourism
destinations. Response via reader service card.
Recommendation: 2, one - quarter page travel planner advertorials $ 9,000.*
* Approximate cost, 1998 rates are not yet published.
Total Media Recommendations $ 25,575.
Round Rock Chamber of Commerce
- Tourism Budget'
1997 -98
MISSION STATEMENT
The Round Rock Chamber of Commerce Tourism Convention and Visitors Bureau has as
• its primary function the allocation of hotel /motel room tax revenue, as appropriated by
the City of Round Rock to the Chamber, to those programs, - projects and advertising '
which will encourage tourist, convention and meeting participants, and other visitors to .
shop, tour historical sites, use park and recreation facilities, attend special events, conduct '
business, and stay overnight in Round Rock.. •
• ` HOTEL /MOTEL TAX $ 75 ,178.00 -
ADV. & PROMOTIONS
_ Advertising .$' 9',588.00 :
• Trade Shows „ . • "-' 4,000.00
. Trade Show Display & Photo .Library : : $ 3,000 °00
= Promotion & Convention . ' $ 3,000 °00 •
Brochures = $ - 4,000.00' -,
Sponsorships -' . ".. '- � := "; : ' ,; � � $ ' 400.00
Association Dues & Subscriptions ' $ 2'640.00
- Total Adv. & Promotions: $ 24,628.00
ADMINISTRATIVE
Salary,
> Payroll Taxes "' -; -
Employee Insurance
Travel
Utilities :
Custodial & Bldg. Mtn.
Office Equipment/Leases..
-- Office Supplies -7 ,
= Insurance
Phone
Postage
Total Administrative
r .. ITEM '. `" -. INCOME EXPENSE
TOTA1 INCOMEt-•y }. `,?
TOTAC°EXP.ENSE �' „ T”
TOT A LIPROFIT• LOSS)
TOURISM BUDGET 97 -98 ° . ' •
-' Round Rock Chamber of Commerce
Page 1
758
,17A0
)
-*
$ 25,452.00
$ " 2,600.00 •
$ 2,112.00
$ , 600.00
$ 2,366.00
$ 1,366,00
$ 4,033.00
$ . 1,000.00
$ 3,333.00
$ ' •1,766.00
5,922.00;'
$ 50,550.00
75
178:00,
!ADVERTISING = $9588 ° I
BUDGEiEXPENSE SUMMARY,.
Celebrate Austin Maghzine - $3000. ;;
'This is the third year for advertising in this publication. It is the 41- advertising , ,
publication for us in terms of referrals. Celebrate Austin has generated over 2000 request
for tourism information. Last year the publication was placed in just about every hotel
room in Austin, the airport and major bookstores in the Austin area. This year Round
Rock•hotels were added to the list increasing the exposure ofRound Rock's restaurants,
shopping and sights to the traveler staying in Round Rock hotels. See attachment of ad,
Hotel/Motel Accommodations Guide - $2100.
This guide. is one blthe most widely used publications by the traveler with a ' •
distribution`of 1,3 million. We have advertised in this guide for more than 7 years. • With more hotels, it makes even more sense to continue advertising Round Rock's • ' ry ' • „ ,
accommodations in a,publication that is in all 12 travel information in the State of ,
Texas! . , '
' . ".Special Opportunity Advertising ", 53488.
"Special Opportunity Advertising" includes co -op ad and brochures that
we do throughout the year such as the Holiday Brochure that promotes Christmas
activities front Georgetown to New Braunsfels and San Marcos. It.aise, includes" those
last minute promotions — such as the Tourism Week promotion we did with Georgetown
and Austin this past spring. ,With the TV media's assistance to get the message to the
public, all three Chambers set up a temporary visitor's center at the rest stop between ' -`
Georgetown and Round Rock hired a Bluegrass band, rented a tent, solicited sponsorship
from Coca Cola to donate sodas and handed out brochures promoting each community.
For a first time attempt, we'had an excellent response. from the media and the travelers!
Public Rclaiions Program - $1000..; : • " '
A professionally administered PR program would consistently communicate the ,=
Round Rock Tourism message to potential visitor in our trade area (defined as 500 miler
' travel by car radius). The program includes a minimum of four releases annually,
focusing on upconiing tourism events for the period covered. Releases will be seni
regional magazines, daily newspapers and special interest publications in our trade area,.'
TRADE SHOWS - $4000 't, I
• We will attend the same trade shows as budgeted in the 96 -97 budget targeting the
visitors interested in day and weekend • The shows are the Houston Spring Vacation
and Leisure Show, the Winter Texan Show in McAllen, the Dallas Vacation and Leisure
show "and the Plano Weekend Destination Showcase. ;
I TRADE SHOW DISPLAY & PHOTO LIBRARY - $3000 1
As you may recall, we purchased'a new display last year for the trade shows we ,
' attend throughout the year. This has been such a wonderful asset to the overall picture
Round -Rock projects to the public at the shows.. After two consecutive years the Same e '
trade shows; the public is beginning to identify-Round Rock as a travel destination, not
. just a town they pass through on their to Dallas or San Antonio. (I've been told by ;
niy peers in the industry that we are missed at the trade shows we don't attend.
Unfortunately, we have neither the time nor the dollars to do every one — but it's nice to --
•
know we're missed!) . ,
`.'•` To continue to enhance and update the'display in terms graphics, events and
special loiig term projects we want to ,promote to the traveling public, dollars have been
allocated for photography and text for the display. Additional photography of events as
they happen, community, parks; historical sites, etc. will be taken throughout the year to
establish a photo library for the Chamber and the City.. - .
I PROMOTIONS & CONVENTION SUPPLIES - $3000
This line item reflects our order of basic-prom otions for tourism such as pins; goodie
" bags, rock candy labels and rock candy ,
' - $4000 I
SPONSORSHIPS - $400 II II
This line item reflects the re -order of our Round Rock brochures "Where the Wild
West meets the 21 Century" and the inserts of the Calendar Events and the Restaurant
Guide. .
As in the past, the Touri budget supports a sponsorship of $200 - each 'to the
Outlaw Trail and the Three Legged
I ASSOCIATION DUES & SUBSCRIPTIONS - $640 1
Texas Association of Convention and Visitor Bureaus
, Texas Hotel/Motel Association ' _
Texas Festival Association
Texas Tourism Industry Association
Central Texas Bluebonnet Council `
' ADVERTISING AND PROMOTIONS ; ^_ %. ' '" ".:.' :" $24,628 `•h' . `
s , .
IROUnd Rack CA Ad w /copy 2 8.18.97 7:38 PM Page-:
i
',Calendar •-
of Events
MARCH •^_;
• Three- Legged
Willie Distance
• ' Classic. _
, • Sportsfest
APRIL
• Old Settlers'
Bluegrass Festival
MAY '
• Cinco de Mayo •-
Fiesta Amsted =
JUNE
• Old Settlers •
Celebration and '
Old Tyme Fiddlers'
Competition,`, •
•,Accordion Kings
JULY
• Old Fashioned 4th'
• Frontier Days • Ballet Folklorico
, OCTOBER
• CawboyJubilee ,
• - Outlaw Trail 100 -
NOVEMBER
A Chocolate Affair
- DECEMBER •'
• Christmas Family '
Night _ ` - • a
Historical Homes
Tdur
The old round rock still marks '
the spot today, where early ' - , ' :. •'`• °�
pioneers forded the Brushy '
Creek. A crossing point for'
the Ramon-St Denis
Expedition and the Chisholm
Trail, settlers began making -'
"Round Rock" their home in -
the mid- 1800's. A town marked ' • • .
by growth and commerce from its beginning,' •
Round Rack was established-by the Texas Land
•- Company in 1876 as a regional trade center. Its
reputation as amerchandise and equipment '
gateway to the west was quickly enhanced by
, being the end of the line for the International '
and Great Northern Railroad (later known •
as the Missouri Pacific). , , -•
But the attraction for the area and the,growth
of the population centered around the beauty of
the rolling hills and lush, green countryside; a -
passion for excellence in education; low crime
rates and high levels of community spirit and
'activity. An the reasons Round Rock was boom-
Mg in the late 1800's, still hold true today:
Central' location: within three hours of drive
, time to 90% of the,Texas population. - -
Highly ranked public schools: nine schools
have received the U.S. Department of Education
Blue Ribbon Awards. •
Pro - business climate: recently rated by Texas `
Business magazine as the #1 city in Texas for
business expansion and relocation. ,
Almost perfect weather conditions:
the average temperature is 68.3 degrees; ,
the average number of sunny days is 300! •
, Dedication to "quality - of - life" issues:
22 acres of park land per 1000 residents; •
• an award - winning 18 -hole, public golf course; ,
and the 438 -acre Old Settles Park.' -- ,
• Cultural offerings: active community choir,
theater, and'senior organizations Numerous
ethnic,and heritage -based festivals.
Whether your leaking for a great weekend ` '
get -away, a new place to call home, or a prime
business location, Roun'd,Rock is a community
built on a solid past with an exciting vision
for the future! Come see for yourself. , -
rc
212 East Main Street • Round Rock, Texas 78664 • 1800) 747 -3479 • 1512) 255 -5805 • Fax: (512) 255 - 3345
DATE: September 19,1997
SUBJECT: City Council Meeting - September 25,1997
ITEM: 13.A. Consider a resolution approving the 1997 -1998 Hotel /Motel Tax
Budget.
STAFF RESOURCE PERSON: Joanne Land
STAFF RECOMMENDATION:
Please see the attached recommendations.
Hotel /Motel Proposed 1997 -1998 Budget
Total Projected Revenues $428,000
Tourism Event Expenditures 134,050
Arts Support 25,825
Tourism Support 100,753
Museum Support 2,273
Unallocated Contingency for
Mid -year Events 20,000
Operation Reserves 100,000
Estimated Unreserved
Fund Balance 9 -30 -98 $ 45,099