CM-08-07-181DATE:
SUBJECT:
ITEM:
BLUE SHEET FORMAT
July 7, 2008
City Manager Approval - July 11, 2008
Consider executing the Supplemental Agreement No. 1 for
Purchase of Consulting Services for Value Assessment of
City Park and Recreation Facilities with Front Row
Marketing Services.
Department: PARD
Staff Person: Cory Styron
Justification: To Approve Agreement
Funding:
Cost:
Source of funds:
Outside Resources:
Background Information:
Public Comment: N/A
Blue Sheet Format
Updated 01/20/04
CITY OF ROUND ROCK
THE STATE OF TEXAS
COUNTY OF WILLIAMSON
COUNTY OF TRAVIS
KNOW ALL BY THESE PRESENTS:
SUPPLEMENTAL AGREEMENT NO. 1
TO "CITY OF ROUND ROCK AGREEMENT FOR PURCHASE OF
CONSULTING SERVICES FOR VALUE ASSESSMENT OF CITY
PARK AND RECREATION FACILITIES FOR SPONSORSHIP PROGRAM
FROM FRONT ROW MARKETING SERVICES"
FIRM: Front Row Marketing Services
ADDRESS: 2834 Riverside Drive, Port Huron, MI 48060
This Supplemental Agreement No. 1 to "City of Round Rock Agreement for Purchase of
Consulting Services for Value Assessment of City Park and Recreation Facilities for Sponsorship
Program" is made by and between the City of Round Rock, Texas (hereinafter called the "City"),
and Front Row Marketing Services (hereinafter called "Front Row").
WHEREAS, the City and Front Row executed the referenced Agreement (hereinafter
called the "Agreement") on the 6th day of the month of December, 2007; and
WHEREAS, it has now become necessary to execute Supplemental Agreement No. 1 to
provide a scope of services change to Exhibit "B" to the Agreement, such change delineating
provision of an analysis and valuation of the City's seventeen (17) water towers as potential
sponsorship revenue opportunities; and to add a purchase item to Exhibit "D" to the Agreement;
and to extend the term of the Agreement; and
NOW, THEREFORE, premises considered, the City and Front Row agree that said
Agreement is amended as follows:
I.
A scope of services addition shall be made to Exhibit "B" entitled "Scope of Services to
be Performed by Consultant," at Section E., following Subsection (g.), as follows:
h. City of Round Rock's seventeen (17) water towers.
In relation to such water towers, it is expressly acknowledged by the parties that Front
Row shall do the following:
Conduct ROI value analysis and determine revenue potential
Analyze the following exposure areas:
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P City and Tourism Marketing & Collateral Materials (print, television,
website, etc.)
P Media Exposure (television, newsprint, etc.)
P Interaction and exposure from walking and driving traffic volumes
P Analyze content exposure from websites
P Ancillary exposure
Develop advertising rate cards for water towers
Develop a comprehensive Advertising and Sponsorship review analysis report,
outlining the value for each water tower and the potential revenue for each water tower
II.
A purchase item shall be added to Exhibit "D" entitled "Fee Schedule" as follows:
All services described in the attached exhibits shall be performed for the originally -
contracted total sum of $39,000.00, with an added fee of $3,500.00 to be paid for the
scope of services addition made in Supplemental Agreement No. 1. There shall be no
reimbursable expenses allowed whatsoever.
Section 2.01B. shall be amended as follows:
The term of this Agreement shall be extended for an additional ninety (90) days from the
effective date of this Supplemental Agreement No. 1.
IN WITNESS WHEREOF, the City and Front Row have executed this Supplemental
Agreement No. 1 in duplicate originals.
CITY OF ROUND ROCK, TEXAS
By:
Printed
Title:
Date Signed:
ATTEST:
By:
Sara L. White, City Secretary
2
FRONT ROW MARKETING SERVICES
By:
Printed Name: £EZ S m A- .6
Title: (/t' /,,c, pal ` /Lj„—/
Date Signed:
FOR CIT , PPROVED S TO FORM:
By:
Steph
L. Sheets, City Attorney