R-03-12-18-8D2 - 12/18/2003RESOLUTION NO. R -03-12-1.8-8D2
WHEREAS, the City of Round Rock has previously entered into an
Agreement for Consulting Services with Destination Development, Inc.
for the development of a long-range tourism plan, and
WHEREAS, Destination Development, Inc. has prepared a Tourism
Development & Marketing Plan ("Plan"), and
WHEREAS, the City Council desires to approve said Plan, Now
Therefore
BE IT RESOLVED BY THE COUNCIL OF THE CITY OF ROUND ROCK, TEXAS,
That the Tourism Development & Marketing Plan prepared and
submitted by Destination Development, Inc. is hereby approved.
The City Council hereby finds and declares that written notice of
the date, hour, place and subject of the meeting at which this
Resolution was adopted was posted and that such meeting was open to the
public as required by law at all times during which this Resolution and
the subject matter hereof were discussed, considered and formally acted
upon, all as -required by the Open Meetings Act, Chapter 551, Texas
Government Code, as amended.
RESOLVED this 18th day of Dec
Cit` of Round Rock, Texas
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CHRISTINE R. MARTINEZ, City Se retary
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DATE:
SUBJECT:
ITEM:
December 12, 2003
City Council Meeting - December 18, 2003
8.D.2. Consider a resolution approving the Tourism Development &
Marketing Plan developed by Destination Development, Inc.
Resource: Sharon Prete, Parks and Recreation Director
Joe Vining, Planning & Community Development
Tourism Long Range Committee
History: Destination Development Inc. was hired in June to help the
Chamber, local tourism industry and City develop a long-range plan,
based upon the consultant expertise, local input and existing and
future funding potential.
Highlights of the plan include the consultant's recommendation to
establish a Convention and Visitors Bureau (CVB); initially within the
City structure, but moving out on its own within 3-5 years. The City
will develop a cadre of marketing tools and embark upon a capital
program to include a wayfinding and special events center. Roger
Brooks has also recommended that we brand ourselves the "Sports
Capital of Texas".
Following the approval of the plan, Joe Vining and Sharon Prete will
develop and present the implementation program to Council in early
2004, along with recommended HOT budget adjustments to
accommodate the plan.
Funding:
Cost: $50,000 (consultant fee previously approved)
Source of Funds: Hotel Occupancy Tax
Outside Resources: Chamber of Commerce, Tourism Industry Representatives
Impact/Benefit: The plan will provide the City with an implementation
strategy that will serve as our guide for the next 8-10 years.
A commitment to improving and focusing upon tourism
opportunities will have a positive economic impact on our
community.
Public Comment: The consultant hosted a public meeting in addition to
meeting one-on-one with community leaders and tourism
industry representatives.
Sponsor: Parks and Recreation Department