CM-2017-1283 - 1/6/2017 LETTER OF AGREEMENT—CITY OF ROUND ROCK POLICE DEPARTMENT
The purpose of this agreement is to set forth the terms and conditions of the
arrangement between the CITY OF ROUND ROCK POLICE DEPARTMENT (hereinafter
"SPONSOR") and the ROUND ROCK BASEBALL CLUB LP dba ROUND ROCK EXPRESS
(hereinafter"CLUB").
In exchange for the below stated compensation, during the lifetime of this agreement
the CLUB shall provide SPONSOR the following considerations:
SPONSORSHIP ELEMENTS
SIGNAGE
Outer Concourse Vinyl
The CLUB will provide SPONSOR with one (1) outer concourse vinyl location for an
advertisement sign. The sign measures four feet (4') high by six feet (6') wide. CLUB will
assume all production costs associated with installation of the desired artwork. Artwork
should be provided ASAP.
VALUE: $6,000
PROMOTIONS& EVENTS
Tabling Nights
CLUB will provide SPONSOR with two (2) mutually agreeable nights to have a table set
up at the home plate gates of Dell Diamond for the purpose of distributing marketing
and promotional materials.
VALUE: $5,000
RADIO
Radio Entitlement
The CLUB will provide SPONSOR with exclusive, title sponsorship of a radio entitlement
during all 144 games (to include a :10-second tagline read). SPONSOR will also have the
opportunity to participate in a "Live Interview" on air with broadcaster Mike Capps on
both SPONSOR tabling nights. During the 2017 Season, all home and away game for will
air on 104.9FM "The Horn" and simulcast on AM 1260.
VALUE: $2,000
TOTAL VALUE OF SPONSORSHIP= $13,000
TOTAL COST OF SPONSORSHIP= $6,000
TERMS AND CONDITIONS
The term of this agreement will commence upon the proper execution of this signed
Letter of Agreement and shall conclude on December 31, 2017. The term will include
the CLUB's 2017 baseball season. SPONSOR will have first right of refusal on all
inventory items included in this agreement until the conclusion of this agreement.
PAYMENT TERMS:
Total Sponsorship Cost is Six thousand dollars ($6,000.00 U.S.) per year due and
payable not later than:
2017 Payment Schedule:
Payment due on April 15th-$6,000
If the CLUB fails to make available the services to be provided to SPONSOR in this
agreement, SPONSOR shall be entitled to a refund of advertising costs on a pro rata
basis. Such fraction shall be multiplied by the payment required to be made by
SPONSOR herein and the sum resulting therefore shall be the sole remedy available to
SPONSOR.
The CLUB reserves the right to refuse to provide any services which it shall determine to
be offensive, inappropriate, immoral, or for any reason.
It is mutually understood that no agreement or promise has been made in reference to
this agreement that is not stated herein or attached hereto and that there is no verbal
understanding of any kind that can in any way affect the terms of this contract. In
consideration of the acceptance of this advertising order, recognizing advance
expenditures, and because of the necessity of reserving space for the entirety of the
baseball season, I hereby agree that no part of this contract can be countermanded or
cancelled.
With the authority to approve such matters, we, the below signed, agree to the terms
and conditions set forth in the preceding Letter of Agreement by and between
aforementioned parties.
FOR SPONSOR: FOR CLUB:
CITY OF ROUND ROCK ROUND ROCK EXPRES BASEBALL CLUB
Laurie Hadley, City Manager for Director, Stadium Ops
221 East Main Street 3400 E. Palm Valley Blvd.
Round Rock, TX 78664 , X 78665
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512; 8-5400 512- 8- 18
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City of Round Rock
IROU SoRocic Agenda Item Summary
Agenda Number:
Title: Consider authorizing a Sponsorship Letter of Agreement with Round Rock
Baseball Club LP dba Round Rock Express for advertisement at The Dell
Diamond.
Type: City Manager Item
Governing Body: City Manager Approval
Agenda Date: 1/6/2017
Dept Director: Allen J. Banks
Cost: $6,000.00
Indexes:
Attachments: RRPD-Agreement (002), CMAF Police Advertising Dell Diamond 2017.
(002)
Department: Police Department
Text of Legislative File CM -2017-1283
Consider authorizing a Sponsorship Letter of Agreement with Round Rock Baseball Club LP dba
Round Rock Express for advertisement at The Dell Diamond.
Through this proposed contract, the Round Rock Police Department will receive an advertising
package from the Express for police recruiting purposes. The Department will receive an outer
concourse vinyl location for a 4' x 6' advertisement sign for the 2017 season plus two nights at
the Dell Diamond at which police personnel can set up a table at the Home Plate gates to hand
out marketing and promotional materials. The Department also will receive live interview time
to air during those two nights, as well as a sponsorship tagline during each home game.
$6,000
General Fund
Staff Recommends Approval
City of Round Rock Page 1 Prinfed on 11512017